The top fashion house, Louis Vuitton always walked the line between fashion and art, and collaborations have punctuated in its long history. In 1980s Louis Vuitton started working with painters like César, Sol LeWitt and Olivier Debré. From that on these richly textured collaborations became a tradition and reached a new level when Marc Jacobs joined the House in 1997. During his career as the creative director, Vuitton has worked in conjunction with Stephen Sprouse, Takashi Murakami and most recently American artists Richard Prince and Kanye West.
Based on such situation, Louis Vuitton is going to release a book, Louis Vuitton: Art, Fashion and Architecture, to give you a detailed look into the various collaborative projects that the brand has been involved in. This book is dedicated to present us the unique creations forged between Louis Vuitton and a growing number of designers from the worlds of art, architecture, design, photography and fashion. The content includes the 400 pages critical essays related to Louis Vuitton contemporary creation as well as illustration with 400 color documents. This book will be published on September 1st in three languages, French, English and Italian.
While the Chairman and CEO of Louis Vuitton, Yves Carcelle, was interviewed, he answered three questions related to these books.
Why publish today a retrospective book on the major collaborations of Louis Vuitton?At Louis Vuitton, the influence of art has been an obvious inspiration for new products, store architecture, artistic collaborations, and for the Maison’s advertising campaigns. Our will to build and grow our relationship with the contemporary art world has led us to work with numerous artists of our times such as photographers, architects and fashion designers. It was essential for Louis Vuitton to trace, through an enthralling anthology, its most significant artistic collaborations. In this book, the focus remains on artists that have impacted the history of Louis Vuitton.
What is Louis Vuitton’s role in the world of the contemporary creation?Of all modern luxury brands, Louis Vuitton can claim to maintain the richest and most varied associations with the world of art – indeed, it is a tradition that dates back almost to the origins of the House. This desire to continuously create and reinvent, whilst maintaining and transmitting the history and identity of the brand, has been transformed into multiples collaborations, most of time quite unexpected. Constantly renewed under the influence of Marc Jacobs, Louis Vuitton’s commitment to the arts has recently been underscored by the establishment of the Louis Vuitton Foundation for Creation, announced in October 2006 by Bernard Arnault, Chairman & CEO of LVMH/Moët Hennessy.Louis Vuitton. The future Fondation will be an exciting new space and concept intended to stimulate dialogue with a wide audience and offer artists and intellectuals a platform for discussion, inspiration and reflection. If the brand inspires artists, designers and architects, they, in return, inspire Louis Vuitton. This mutual inspiration is very challenging and productive, not only for the luxury world, but also for the contemporary art world.
How do you explain the success of Louis Vuitton’s collaborations?Fashion, luxury, art and architecture unite to propose a new vision of the world and take us away from the ordinary. Contemporary art gives us an alternative point of view. Modern architecture, inseparable from the luxury world, plays a key role in setting Louis Vuitton’s name in present time. The fashion industry and its designers give a fresh energy and a unique creativity to the House’s ready-to-wear collections. A contemporary artist, whether he is an architect, a photographer or a fashion designer, often produces unexpected creations. It is a bold challenge for Louis Vuitton and I believe that only a handful of brands have been able to surpass the boundaries to this point between luxury and contemporary creation.
Here are some pictures from the book for your appreciation.