Strategy of Web Designing

The single most important factor in having a website is professional web design. A website that stands out from the crowd is the difference between you & your competitors.

Wensil’s web designers consult with you to learn about your business & the goal for the website design. Using expert web design skills we then design landing pages that entice visitors to act on those goals. Various steps which follow during designing sites.

Strategy during WebDesigning

1. Requirements Analysis

Determine the goals for the website from the perspective of the user and the business. Determine the user needs and target usability requirements. Evaluate existing versions of the site. Perform a competitive analysis. Perform user interviews and surveys.

2. Conceptual Design

Sketch out a site design and architecture at an abstract level. Conduct a task analysis to find critical features.

3. Mockups / Prototypes

Rapidly create visual representations (mockups) or interactive representations (prototypes) of the site. Evaluate usability through focus groups, user tests, and walkthroughs. Use the evaluation results to create more mockups or improve the prototypes. Repeat this process (design iteration) until the design and usability goals are met

4. Production

Create the final product. Evaluate functionality through testing, quality assurance, usability testing, and field testing. Use the evaluation results to improve the product. Repeat these processes (production iteration) until the business goals are met.

5. Launch and Maintenance

Launch the website. Maintain and refine with user feedback. Use the feedback to create new requirements, and begin major design improvements (system iteration).

Evaluation occurs at every stage of the process. Similar types of evaluation can occur at different stages of the design process to keep in mind the goals of the project and the users’ needs. And if it comes down to a choice, reduce the scope of the project rather than the usability.

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